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Solving complex problems at scale with Ai and Blockchain
By admin
29 Mar, 17
Why Interactive Video Is Set To Be The Next Marketing Trend In Hong Kong

There is always something new on the market that is predicted to be the next “big trend.”  One new marketing trend that will live up to it’s predicted status as the next “big trend” is interactive video. Why is interactive video different? It is happening right now and making an impact. Video advertising has gained popularity […]

Digital Marketing
Hong Kong
Interactive Video
By admin
09 Sep, 18
How can Retail benefit from AI – IoT Eco System

With the onset of e-commerce, store retailers have seen their footfalls reduce considerably over the years. While many tech pundits went on to say that physical stores would be shut soon, the reality is nowhere close to their statements. Physical stores continue to and will always be around if they are able to generate delightful […]

AI
IoT
Retail
Retail Technology
By admin
30 Aug, 18
The Potential of AI Product Categorization for E-tailers Today

AI based product categorization: Customer Delight and End to E-tailers’ Plight In the crudest layman terms, product categorization is the use of various words or tags one would use to search and locate a particular object in a repository of various different objects. For instance, one of the most trusted and inseparable companions of people […]

AI
E-tailers
Product Categorization
Retail
By admin
14 Jul, 18
A Concept of Blockchain and Tokenisation for Decentralised Startup Community

Last few months, I co-founded one of the highest growth non-profit startup community in Asia with a new concept called Decentralised Community which is a grass root movement of a bottom up approach to change startup ecosystem in Hong Kong by non-hierarchical structure and every member allows to start initiatives with other members and share […]

Blockchain
Decentralised Startup Community
Token
By admin
03 Jul, 18
AI in Human Resource Management

Do you know that an organization (irrespective of the industry where they work) would have to spend close to an average of 6 to 9 months of an employee’s salary to replace them? This is a finding not by us but by the Society for Human Resource Management (SHRM), the world’s premier HR membership association. […]

AI
Human Resource
By admin
30 Jun, 17
TRANSFORMING THE IN-STORE EXPERIENCE WITH SMART PRODUCTS

Hong Kong has long identified the internet of things as an economic driver, announcing this year the aim to develop Hong Kong into a smart city. While the trend presents many unknowns, an AIG survey found that twice as many people were optimistic about its advent rather than fearful. But what does the proliferation of […]

In-store
Internet of Things
Retail
By admin
30 May, 17
HOW SMARTER PACKAGING CAN HELP FOOD AND BEVERAGE BRANDS REGAIN CONSUMER TRUST

Now, more than ever, consumers are paying attention to their food. According to a survey from Boston-based consultancy C Space, 76 percent of consumers are checking ingredients, 51 percent of consumers are checking where food comes from and 42 percent of consumers are looking for specific trustworthy claims. In fact, 43 percent of consumers say that labels […]

Food & Beverage
Internet of Things
Packaging
By admin
30 Apr, 17
FASHION BRANDS CAN TAKE ADVANTAGE OF IoT Technology with AMAZON’S LOGISTICS to unlock big data

It would appear that Amazon is steadily taking over the retail world, accounting for 43 percent of all online sales last year in the US, up from 33 percent in 2015. Seeking greater growth, it was only a matter of time before Amazon took aim at the apparel space. After first wading into the fashion industry over […]

Fashion Brands
Internet of Things
Logistic
By admin
28 Feb, 17
10 tips for creating a successful and engaging interactive video

92% of businesses that have used Interactive video said that it was an effective marketing tool. Interactive video is another fairly new marketing trend, but it’s one that can be incredibly beneficial because it’s tailored to the individual viewer. The way it tends to work is that you would create a “story”, to which the user […]

Digital Marketing
Hong Kong
Interactive Video
Top 10
By admin
30 Jan, 17
5 Ways Artificial Intelligence is Empowering Marketers in 2017

Marketing, in its raw form, is being practiced for centuries. From the traders in the bronze age trying to barter the best deal for their items to the Growth Architects in the information age trying to boost their app installs, the art and science of marketing have gone through multiple transformations. Now, thanks to the […]

Ad Targeting
Artificial Intelligence
Digital Marketing
Hong Kong
Marketing Automation
Recommendations
Sentiment Analysis
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