Digital Marketing

Category

By admin
29 Mar, 17
Why Interactive Video Is Set To Be The Next Marketing Trend In Hong Kong

There is always something new on the market that is predicted to be the next “big trend.”  One new marketing trend that will live up to it’s predicted status as the next “big trend” is interactive video. Why is interactive video different? It is happening right now and making an impact. Video advertising has gained popularity […]

Digital Marketing
Hong Kong
Interactive Video
By admin
28 Feb, 17
10 tips for creating a successful and engaging interactive video

92% of businesses that have used Interactive video said that it was an effective marketing tool. Interactive video is another fairly new marketing trend, but it’s one that can be incredibly beneficial because it’s tailored to the individual viewer. The way it tends to work is that you would create a “story”, to which the user […]

Digital Marketing
Hong Kong
Interactive Video
Top 10
By admin
30 Jan, 17
5 Ways Artificial Intelligence is Empowering Marketers in 2017

Marketing, in its raw form, is being practiced for centuries. From the traders in the bronze age trying to barter the best deal for their items to the Growth Architects in the information age trying to boost their app installs, the art and science of marketing have gone through multiple transformations. Now, thanks to the […]

Ad Targeting
Artificial Intelligence
Digital Marketing
Hong Kong
Marketing Automation
Recommendations
Sentiment Analysis
By admin
30 Nov, 16
Content Syndication in Digital Marketing

Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources? […]

Content Syndication
Digital Marketing
Hong Kong
Marketing Automation
By admin
30 Oct, 16
Personalization vs Segmentation in Digital Marketing

Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics’ goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase. Marketing segmentation used to be the go-to tactic a few years ago. Marketers would collect demographic data from users, using which marketers would group them […]

Digital Marketing
Hong Kong
Personalization
Segmentation
By admin
30 Sep, 16
Video Analytics in Digital Marketing

Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. When it comes to video, many of us are still exploring what it means to create and start a video marketing initiative. And of course, when putting budget into […]

Artificial Intelligence
Digital Marketing
Hong Kong
Video Analytics
Video Marketing
By admin
30 Aug, 16
Predictive Marketing Automation

The end of 2016 is here and there is hardly a brand, company or publisher that doesn’t use marketing automation as part of their digital marketing strategy. Why is this? Because Marketing Automation has now become a norm. We expect a welcome email when we sign up for a service, we expect discounts when we’ve […]

Artificial Intelligence
Digital Marketing
Hong Kong
Marketing Automation
Predictive Marketing
Stay In Touch
Stay in touch with the latest news at Customindz