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By admin
30 Dec, 16
Artificial Intelligence and Other Disruptive Technologies in eCommerce

As we end a monumental year and move in to the next it is time to sit back and evaluate all the awesome new technology that found its way into our lives this year. Now we can make some educated guesses about where the future may take us. eCommerce as an industry has grown into […]

Artificial Intelligence
Augmented Reality
eCommerce
Hong Kong
Virtual Reality
By admin
30 Nov, 16
Content Syndication in Digital Marketing

Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources? […]

Content Syndication
Digital Marketing
Hong Kong
Marketing Automation
By admin
30 Oct, 16
Personalization vs Segmentation in Digital Marketing

Often people use segmentation and personalization interchangeably. And, why not? Both marketing tactics’ goals are similar: Speaking to your customer in a relevant tone, so that user engagement rates increase. Marketing segmentation used to be the go-to tactic a few years ago. Marketers would collect demographic data from users, using which marketers would group them […]

Digital Marketing
Hong Kong
Personalization
Segmentation
By admin
30 Sep, 16
Video Analytics in Digital Marketing

Marketers love data, it’s true. We embrace both the art and science of our roles, utilizing data and optimizing our efforts to drive demand for our businesses. When it comes to video, many of us are still exploring what it means to create and start a video marketing initiative. And of course, when putting budget into […]

Artificial Intelligence
Digital Marketing
Hong Kong
Video Analytics
Video Marketing
By admin
30 Aug, 16
Predictive Marketing Automation

The end of 2016 is here and there is hardly a brand, company or publisher that doesn’t use marketing automation as part of their digital marketing strategy. Why is this? Because Marketing Automation has now become a norm. We expect a welcome email when we sign up for a service, we expect discounts when we’ve […]

Artificial Intelligence
Digital Marketing
Hong Kong
Marketing Automation
Predictive Marketing
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